LEAD GENERATION: WEBSITE BEST PRACTICES | Nov 9, 2015 |
An effective lead generation strategy keeps your business running like a well-oiled machine. But, aside from buying and selling lists, how can we grow our email lists in a more self-sustained way? It’s time to do a re-assessment of your website and see if it’s built with lead generation in mind.
Content
We’ve talked a lot about content marketing, and for good reason. Providing valuable content that cements yourself as a trusted resource in the eyes of your leads is the best way to sell products. Blogging, ebooks, infographs, or podcasts are a few examples of content that you can create to engage your visitors and transform them into leads. Include a call to action to solicit comments or feedback.
About
The “About” page is where your visitors can learn about why they should trust you and what you have to say. Are you a dating guru? Or, have you reviewed many dating products in the past? Regardless of what you say, ensure that your content supports your claims.
Email Sign Up Box
Collecting email addresses using an email sign up box is the best way to build a healthy list of higher converting leads. Place your email sign up box above the fold and ensure the box is mobile friendly. Keep things simple; there should be no distracting or unnecessary buttons or text. Once they have signed up, send them a welcome email and thank them for subscribing.
Data Driven Decisions
Gathering data through testing is an integral part of improving conversion rates. By testing button variations, email copy, landing page elements, offers and more, you gain valuable insight into what your leads respond to best. To keep your campaigns running strong, test along the way and make changes based on the data you discover.
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